Marketing Your Property

Marketing Your Property

Charles Racette


So you’re going to sell your property. In these unprecedented times and today’s rapidly changing market, selling real estate requires knowledge, creativity, experience, enthusiasm, financial acumen and the marketing expertise to properly advertise and promote your property.  Getting your property sold as quickly and for the very best price possible is the objective, but a blanket plan that tries to apply to all properties wont get it done. All properties, markets, timing and people are not the same and the plan for marketing these homes should not be the same either.

Working on a specific plan for your property and your goals is all about getting the maximum for your property, in the shortest time possible and making the transaction as worry free as possible for you and your family. 

Below is a list of what you can expect when listing your property with me as we work towards a successful transaction and achieving your goals.

1. Understanding Your Wants And Needs

  • During our initial meeting my goal is to get to know and understand you, your family and your goals regarding this transaction
  • We will be able to talk about specifics that you want and expect,  make sure all details and plans are clear to all parties as we walk through the Brokerage Contract/ Listing agreement so that we can move forward and market your property.
  • Complete all required paperwork

2. Getting Your Property Ready To Sell

  • Verify all title, land registry and relevant documents
  • Work with you to complete the seller’s declaration for your property
  • Provide you with helpful information to make your property as marketable as possible
  • Recommend repairs and improvements to sell your property for the highest price
  • Provide you with a detailed staging guide
  • Suggest additional enhancement and repairs based on buyer feedback
  • Review your certificate of location and assist in getting a new one if required

3. Analyzing The Market And Pricing Your Property Right

  • Thoroughly inspect your property and outline all the important features and upgrades
  • Determine the Fair Market Value of your property by doing a detailed written comparable market analysis
  • Provide an estimate of the selling expenses to show your net proceeds

4. Your Marketing Plan

  • Virtual tour photos, video and/or aerial photos/video, depending on your wants and needs as well as our marketing plan. 
  • Color correct and enhance photographs through our photo enhancement partner to maximize impact of images on the internet and in print media
  • Install a high-security, computerized lock box to facilitate showings and track showings at your property (optional)
  • Display your property to our other agents for the most exposure
  • Immediately upon listing, market and display your property on my website and social media channels including private real estate, broker and investor groups. 
  • Promote your property by networking with active agents from other companies and investor groups
  • Deliver your property information to top local and national agents the moment it hits the multiple listing service
  • Install “For Sale” sign on your property
  • Distribute a custom flyer outlining the key property features (optional)
  • Mail just listed letters to your neighbors (optional)
  • Create and photo post or host a video of your property to be featured on Facebook
  • Advertise and host consumer Virtual Open Houses at property (optional)
  • Advertise and host broker Virtual Caravans at property (optional)

5. Working Together... Communication

  • Send you a printed copy and a link to the MLS listing sheet
  • Email you links to all social media and internet ads, posts and materials 
  • Email you copy of  feedback from other agents on all showings
  • Call or meet with you weekly or bi-weekly to report on the activity and review market conditions
  • Provide regular updated written market reports showing the latest market activity
  • Constantly review our marketing strategy and adjust as needed to get your property sold

6. Managing Offers And Multiple Offers

  • Carefully review and present all offers for your consideration 
  • Use unique and specialized sales approach in negotiations to optimize the overall outcome of your sale
  • In the event of multiple offers manage the negotiation process to create the ideal climate for a biding war 
  • Prepare a strong response or acceptance to create a solid transaction that will close on time with no surprises

7. Managing The Transaction

  • Manage all the details of your real estate transaction
  • Manage funds deposited in escrow from buyers
  • Assist in setting up inspections and professionals as well as provide referrals to the professionals you need
  • Attend home inspections 
  • Manage all paperwork throughout the transaction. Forms and documents and manage timelines. 
  • Order the from Condo Association Syndicates of co-owners, all relevant documents including but not limited to the budgets, by-laws and minutes of board meetings
  • Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free
  • Attend the signing at the notary’s office with you to assist with any issues that may come up. 

8. After Sales Service

  • Oversee the transfer of funds and escrow
  • Oversee the transfer of funds in escrow to your bank account
  • Review the final closing of the transaction
  • Provide you an email document containing all your real estate transaction documents. This is a valuable reference for the future.