RESIDENTIAL SELLERS


The best price, in the shortest amount of time and under the best conditions.

Getting the best price for your home in the shortest amount of time and under the best conditions!
It's a very exciting experience when it all comes together but in a volatile market like we are currently experiencing every move you make can have a significant beneficial or detrimental effect on your transaction. Working with the right real estate professional and trusted advisor is the best way to ensure that you achieve your transaction goals while keeping you protected and making the process a pleasant and successful one.
Our clients choose us because of our our experience and track record as well as the comprehensive toolbox of proprietary tools and systems we offer. 

PRICING STRATEGY
Getting the best price for your home starts with understanding it's true market value and then from there, developing an effective pricing strategy.
Starting with a home visit and evaluation, then using a professionally prepared comparable market analysis to establish your pricing strategy.
These steps properly executed will get you off to a good start towards a successful transaction!

MARKETING STRATEGY
We provide extra-ordinary results to our clients!
When the goal is extra-ordinary results, ordinary tactics and efforts just don't cut it. We offer our clients the very latest in marketing tools and strategies based on their specific property, goals and current market conditions. Some of the tools we use and provide for our clients are...

  • Centris® and Realtor.ca®
  • Multimedia
  • Social Media advertising
  • Networking
  • Proprietary buyer/seller database
  • Staging including pre-listing to do lists 
  • Strategic listing calendar

GETTING READY TO SELL
When you are getting ready to sell, spending your time energy and money in the right places can make a big difference in the outcome of your real estate transaction. Click the link below to download my article and handout on Home Improvement ROI and 9 things to do when preparing to sell your home. 
You can also call us for a consultation based specifically on your home and goals. 

PROTECTING YOU AND YOUR TRANSACTION
Real estate transactions are often the largest transactions in peoples lives. These transactions are complex and can  be overwhelming. After all they aren't something most people do everyday. 
The great news is that we are the real estate professionals who do this everyday. This experience and expertise helps keep you and your transaction protected against the many pitfalls that are part of so many transactions.
As a client of Charles Racette Real Estate you are also covered by the industry leading transaction insurance provided by Protection Royale®
Protection Royale protects participating broker's clients against:
  • Latent defects
  • Delays and withdrawals
  • Special assessments for co-ownerships and provides free legal assistance!
Ask us for more details and download the Protection Royale fact sheet by clicking the link below.
 

7 Steps to selling your home and getting the best result from your transaction.

Charles Racette


Selling a house can be a stressful experience but can be made far less stressful by doing the right things at the right time and in the right amounts. A Real Estate Broker can help you do the right things at the right time and actually do many or most of those things for you. Here are 7 steps to follow and several key things to consider when selling your home.

Step #1: Investing in making your home look it’s best… for resale

When investing in your home for the purpose preparing for resale and getting the best price, caution is the order of the day. Not all renovation opportunities as investments are created equal. In most cases home renovations done before selling to increase the sale price offer very little or no return on investment and can often times be a financial loss. As far as getting some ROI on your home improvement investments, click the link below to download my article and handout on Home Improvement ROI and 9 things to do when preparing to sell your home. This article will help you understand the ROI you can expect from different renovation and home improvement projects but remember that for this purpose you are looking for an immediate return. 

The investments that typically make the biggest difference when preparing to sell and provide a good return on investment aren't that major, complicated or relatively speaking, expensive. 

Start by investing in your home’s curb appeal:

  • Repair and clean up lawn and garden issues
  • Spruce up flower beds
  • Clean up and wash your pathways and laneway

If the exterior of you’re house hasn't been painted in the last five years, consider doing it or getting it done

Inside the house these projects could be a good investment depending on your home’s specific situation:
 

  • Paint
  • Replace outdated light fixtures 
  • Replace outdated or worn wall plates 
  • Clean carpets (in severe situations replace them)
  • Resurface worn, damaged or stained hardwood floors (in needed) 

Step #2: Work with a great Real Estate Broker

Want to sell your house and get the best result in any market? Working with a great professional real estate broker can make all the difference. Sellers and buyers today have more tools and options available to them than ever before but if you don't know what they all are, they aren't much help. A great real estate broker will make sure that you are leveraging all the appropriate tools and not wasting time and money on those that don't necessarily support your specific objectives.

With the options available to them, it is important to understand that buying or selling without the help and expertise of a Real Estate Broker comes with it's risks ... and there are more than a few. 

Working with a Real Estate Broker will keep you protected, allow you to get the very most from your real estate transaction and give you peace of mind in the process (Be sure to click the link above, you’ll be surprised just how protected you are!)

Step #3: Declutter and depersonalize your home

Homes are made to live in and as we live in them we use and accumulate things, it’s only normal BUT, when marketing a home people want to see the home and not your stuff. Less clutter makes the house look neater, nicer and yes … bigger. Remove as much clutter as you can everywhere you can, closets, counters under stairs and anywhere else it may be. Be sure to store the excess somewhere other than home, buyers will be looking everywhere. Do not skip this step, it will be reflected in your selling price. 

Another thing to consider is that people need to be able to see themselves in the space they are looking at purchasing and moving into. Help them see themselves in the space by depersonalizing it as much as you can. Removing family pictures and obviously personal belongings which will only distract prospective buyers will make it easier for them to look at and appreciate the features and unique advantages of your home. 

Decluttering and depersonalizing are great projects to take on pre-sale that will potentially ad $$ to the price you end up getting for your home and they cost you nothing. Any return on projects that cost you nothing is great!

 

Step #4: Know your market data and trends

When you read, listen or watch news about real estate trends and market dynamics 9 time out of 10 you are getting national and provincial data at best. This data is definitely valuable but when making decisions about selling your home in your local market the best source of market data and trends is your Real Estate Broker and his/her agency office. Take advantage of the wealth of market information available to you from your Real Estate Broker and his/her agency. 

 

Step #5: Price it right!

Pricing your property right not only helps you get it sold and sold at the best price but it’s also important in setting up the right environment to create the best conditions to have the negotiations start at the right price so that the process supports the achievement of your pricing objectives.

Your Real Estate Broker will be able to prepare a Comparable Market Analysis (CMA) for you that will help understand exactly what comparable homes recently sold in your area sold for, the price they sold for compared to the asking price and how long they were on the market for. Using this information combined with knowledge of the trends and other pertinent information your Real Estate Broker will be able to best advise you on a selling price and sales strategy for your property. 

 

Step #6: Use photo, video and leverage technology

How do you shop for homes? Online of course and so does everyone else. The most powerful tools you have online to market your home are photos and video! 

This means that you are not only competing with other comparable homes, you are competing against their photos and videos. Everyone of our clients benefits from our complete multi-media marketing package, whether you are selling a $50,000 vacant lot or a 2 million dollar lakefront home. You get the very best, which based on your property and your marketing needs can include...

  • Professional Photos
  • 360° view photos
  • Video
  • Aerial photos and video
  • Measurements taken by photographer

Help your photographer make your home look it's very best...

  • Clean and tidy up then, clean and tidy up again.
  • Turn on all the lights before the photographer arrives (even if it’s daytime).
  • Prep the rooms then check it again before the photographer arrives (it’s amazing what shows up in some real estate photos).
  • Remove any hint of pets.
  • Remove all clutter including removing small appliances from the kitchen counter.

This is your chance to make your house look SPECTACULAR! Invest the money or take the time it takes to do it right. 

 

Step #7: Know how to negotiate in any market.

A good real estate negotiator has to be adaptable because the real estate market is cyclical and so must be your skills, approach and tactics. Meaning, as the real estate market goes through the different phases of a cycle everyone involved in these transactions, positions change. This cycle and its phases of boom, slump and recovery affect buyers, sellers and investors in every transaction. They also affect how everyone negotiates too.
Being able to effectively negotiate in all phases of the market cycle while avoiding regulatory traps and potential problems takes experience and knowledge that only an experienced real estate broker can provide.
Your experienced real estate broker (we) will be a valuable asset in this phase of your transaction getting you the best result while defending your interests and keeping you safe from potential  unintended mistakes that could be costly in the end.

 

Ohh... One more thing!

Finally there’s one more thing I’d like to share before leaving this article and it’s something I can’t emphasize enough.  Communication between you and the people you work with in your transaction is key. The importance of regular and clear communication between you and your Real Estate Broker is essential. If communication between you two is working well, then so should everything else.